Samuel L. Jackson adds star power to Vattenfall’s new international campaign – but behind the crispy seaweed snacks and bold lines lies a powerful message: offshore wind and sustainable food production can thrive together.

Seaweed and mussels are the most sustainable marine crops with the best environmental performance, as they take up more nutrients than they release to the sea, and have a low carbon footprint. Read more here: Environmental performance of blue foods.

Offshore production of mussels and seaweed has the potential to increase global aquaculture production by 132% by using just 10% of wind farm space. Read more here: Multi-use of offshore wind farms with low-trophic aquaculture can help achieve global sustainability goals.

Cultivation of sugar kelp in Denmark is already happening at commercial scale e.g. at WIN@sea partner Kerteminde Seafarm and at Dansk Tang. The national potential for production, economy and environmental effects are described in a brand-new report by Aarhus University. Read more here: Cultivation of sugar kelp as a marine measure for mitigating eutrophicgation – Production in large-scale, nutrient removal efficiency, environmental impacts, and economy.

The seaweed in the crispy snacks is grown as part of the WIN@sea project at wind farm Vesterhav Syd, and shows how marine space can be used for both fossil-free energy and sustainable food. It’s not just green transition. It’s serious gourmet s***!